STRATEGY · IDENTITY · DIGITAL · ARRIVAL
MARQUE & MORTAR
Building brands from origin to icon.
BRANDS BUILT FROM WITHIN, FEATURED IN
INDEPENDENT CREATIVE DIRECTION
A brand should feel inevitable.
We build brands from their earliest idea through the way they enter and remain in the world.
Marque & Mortar is a Charleston-born creative house working across strategy, identity, digital direction, launch and public relations.
DISCOVER THE HOUSEFROM FIRST THOUGHT TO FULL ARRIVAL
THE MAKING OF
SOMETHING LASTING.
Each engagement moves as one connected system, from the first strategic decision to the final public expression.
The process is shaped around what the brand needs to become. Strategy, identity, digital direction, launch and public relations are considered together from the outset.
BRAND FOUNDATION
Positioning, naming, audience, narrative and the strategic architecture beneath the brand.
IDENTITY & ART DIRECTION
Visual identity, typography, color, imagery, packaging and the complete language of the brand.
DIGITAL & EXPERIENCE
Editorial websites, digital direction, social presence and every considered point of interaction.
LAUNCH & ARRIVAL
Launch strategy, public relations, campaigns and the work required to bring the brand into view.
STRATEGY · IDENTITY · DIGITAL · ARRIVAL
BRANDS BUILT TO BE REMEMBERED.
Our own brands became the first proof of the house.
Each began as an idea and grew through strategy, identity, digital experience, positioning, launch and public relations.
HONEYSUCC’L JO
A salon-born haircare concept shaped into an internationally positioned luxury brand.
Brand strategy, identity, digital direction, retail positioning, launch and public relations.
- International coverage across Vogue, GQ, Vanity Fair, Glamour, Tatler, Condé Nast Traveller, House & Garden and Fairlady.
- Growth from a Charleston salon concept into retail, hospitality and marketplace channels.
WELL FORAN
An established Charleston salon reframed as a warmer, more editorial luxury destination.
Brand evolution, art direction, digital experience, service architecture and local positioning.
- A renewed identity spanning the website, guest journey and booking experience.
- A clearer digital home for award-winning work in the heart of Charleston.