THE MAKING CHARLESTON · WORLDWIDE

STRATEGY · IDENTITY · DIGITAL · ARRIVAL

THE MAKING OF
SOMETHING LASTING.

Each engagement moves as one connected system, from the first strategic decision to the way a brand enters and remains in the world.

The scope begins where the brand is and is built around what it needs to become. Every proposal defines the work, timing and investment before the making begins.

FOUNDATION IDENTITY DIGITAL ARRIVAL

WAYS TO ENTER THE HOUSE

BEGIN WHERE THE
WORK REQUIRES.

FOUNDATION

BRAND FOUNDATION

The thinking beneath the brand before identity, website or launch work begins.

  • Founder discovery and business immersion
  • Positioning, audience and market distinction
  • Brand narrative, message pillars and voice direction
  • Offer architecture and strategic blueprint
STARTING INVESTMENT $7,500 3–4 WEEKS

IDENTITY

IDENTITY & ART DIRECTION

A complete visual language designed to make the brand recognizable, coherent and ready to move through the world.

  • Creative direction and visual territories
  • Logo suite, typography and color system
  • Photography and image direction
  • Core applications and brand standards
STARTING INVESTMENT $15,000 5–7 WEEKS

DIGITAL

DIGITAL & EXPERIENCE

An editorial digital home that turns the approved brand into an intuitive, responsive and commercially useful experience.

  • Site strategy and information architecture
  • Design direction and responsive development
  • Essential integrations and custom CSS
  • Technical SEO foundation and recorded handoff
STARTING INVESTMENT FROM $12,500 6–10 WEEKS

ARRIVAL

LAUNCH & ARRIVAL

For a brand preparing to enter the market, introduce a new chapter or become legible to press, partners and customers.

  • Launch narrative and campaign direction
  • Press materials and targeted public relations
  • Thirty-day content architecture
  • Twenty-piece photography and artwork suite
STARTING INVESTMENT $18,500 8–10 WEEKS

SIGNATURE ENGAGEMENT

ORIGIN
TO ICON.

The complete Marque & Mortar engagement. Strategy, identity, digital experience, launch imagery and public arrival are considered as one continuous making.

FROM $59,500 14–24 WEEKS

FOUNDATION

Positioning, audience, narrative and the decisions beneath the brand.

IDENTITY

Visual language, art direction and the system that makes it recognizable.

DIGITAL

A responsive Squarespace-led home with essential integrations.

VISUAL SUITE

Twenty commissioned photography and artwork assets for launch and press.

SIGNATURE PR

Campaign strategy, press materials, targeted outreach and follow-through.

MEDIA ALLOWANCE

One approved paid or partner-content opportunity up to $6,300.

COMPLIMENTARY ACCESS

THE LEDGER
PRIVATE EDITION.

Every Origin to Icon engagement includes complimentary access to The Ledger Private Edition. The twelve-module founder curriculum becomes a shared strategic foundation for the work ahead, carrying positioning, identity, offers, digital experience and launch decisions into one connected Founder Brand Blueprint.

EXPLORE THE PRIVATE EDITION Access is issued privately after the Origin to Icon engagement is confirmed and is intended for the participating business and its leadership team.

Media opportunities remain subject to strategic fit, editorial acceptance and availability.

ONGOING PARTNERSHIP

THE HOUSE,
ON RETAINER.

Ongoing direction for brands that want senior counsel and continuity after launch.

HOUSE COUNSEL

$4,500 / MONTH

Monthly leadership session, strategic counsel, priority review and up to ten senior hours.

BRAND STEWARDSHIP

$7,500 / MONTH

Creative direction, campaign guidance, website and content oversight, and up to twenty-two senior hours.

DIRECTION + PR

$11,500 / MONTH

Senior creative stewardship with active narrative development, targeted outreach and monthly reporting.

Retainers begin with a three-month commitment. Direction + PR requires six months. Third-party production, travel, placements and advertising are separate.

A CLEAR BOUNDARY

ADVERTISING
IS SEPARATE.

Standard services do not include Meta Ads, Google Ads, TikTok Ads, boosted posts or comparable paid media. Advertising spend is funded directly by the client. Strategy, setup, creative adaptation, management and reporting require a separately approved scope.